Freshly roasted" is our promise that your coffee is shipped to you at its absolute peak of flavor, typically within days of leaving our roaster. This is the single most important factor in the quality of a served cup. Coffee's vibrant aromatic compounds begin to fade just 2-3 weeks after roasting.
The typical coffee supply chain involves beans sitting in distribution warehouses for weeks or months, resulting in a stale, flat, and lifeless product. For your business, serving ROC²'s "roast-to-order" coffee means you're delivering a consistently superior experience. Your customers will notice the bright, complex, and aromatic qualities that only fresh coffee has, which builds customer loyalty and enhances your brand's reputation for quality.